Brand on Point!

Brand and Design Coaching for Trade Show Exhibitors

Sign Up for Coaching

Have your own personal, design consultant to help you create an authentic brand statement for your trade show!

Through one-one-one meetings, video tutorials, design exercises and worksheets you will create an authentic brand identity and a strong trade show design direction. Apply your new, brand guidelines to your marketing collateral, ads, portfolio, booth and more!

Perfect for first-time exhibitors or anyone who is interested in rebranding and receiving trade show design assistance.


  • A 3-4 month one-on-one coaching program. Develop your unique brand identity
    and brand statement for your trade show
  • Limited enrollment: taking only 8 exhibitors!
  • Develop a consistent, cohesive brand that is authentically you!
  • Assess your portfolio to ensure you are creating a consistent, clear body of work
  • Determine your goals, your ideal client and the type of work you want to be known
    and hired for. Curate your work to align with your goals
  • Position your brand effectively and present a clear message to buyers
  • Get-to-know-you conversations and exercises to determine your voice, story and aesthetic
  • Create a brand style guide to apply to your own brand and trade show branding
  • Redesign and/or revise your current brand to reflect your aesthetic and message
  • *Receive graphic design assistance and direction on your branding identity, collateral,
    ads and trade show booth design (You learn the tools/skills to design yourself with my
    art direction. Receive branding training and design tips)
  • Surtex, Blueprint and Licensing Expo in-person booth design assistance
  • BONUS: LIVE WORKSHOP (value $300) with Dariana of Dari Design Studio on
    “The Daily Practice of Getting Unstuck” (in March)
  • BONUS: 1 hr Coaching Call (value $300). Q&A with Dariana and me on your exhibiting questions

*Note: In the case you need graphic design services I will provide my services on a per project fee.

Video tutorials on the following are available:
- Illustrator and Photoshop training on mock-ups, masking, repeats
- How to use the Illustrator Brand Style Guide template
- Design tips and tricks in Photoshop and Illustrator
- A custom video tutorial tutorial on a topic you need assistance with

Coaching structure: Weekly and bi-weekly individualized coaching calls. One, 2-3 hour meetings/week with homework assignments. We will meet via Skype or Hangout and share a Google doc and a Dropbox folder. We communicate via email and video meetings. Coaching will be 2-3 months until all items are designed. I will be attending the shows and can provide in-person booth design assistance and will follow up with you at the show.

You will receive an email to set up our first call. A worksheet/questionnaire will be provided as homework.

I just finished an amazing 6 week coaching session with Jeanetta. I contacted her because I needed to organize my work for an upcoming tradeshow, Blueprint. She assessed my website, branding, and reviewed my portfolio but what she really did was give me focus, confidence and a clear direction forward. I now have a beautiful branding guide to keep me on track, updated collateral and the tools I need to continue to create my art in a relevant manner. She is very intuitive and knew better than I did what I needed. I can’t wait to work with her again in the new year. - Melissa Hyatt

Let me guide you to trade show success! I can show you how to identify and play up your strengths and present your newly designed brand with confidence and clarity to attract the ideal clients!

Valued at $3600 ($3000 coaching + $300 workshop +$300 call)

Discount Price: $1800
- Pay in full or in payments of 3 ($600 each) or 9 ($200 each)

Your Instructor


Jeanetta Gonzales is a Los Angeles based designer, artist and coach for Creatives. She is a champion for artists, coaching fine artists and surface designers to bring out their passion for art-making and guiding them joyfully in their careers. She is a veteran graphic designer with expertise in packaging, branding and advertising for companies such Mattel and Disney and works as an illustrator, licensed artist and surface designer creating designs for apparel, stationery, greeting cards, housewares and more. Jeanetta speaks at conferences, teaches workshops and classes at Los Angeles art and design colleges and writes for popular blogs. She has expanded her in-person events onto the online arena, teaching artists all over the world.

Frequently Asked Questions

When does the course start and finish?
The course starts the week you sign up. You will be contacted to set up the first call. Homework will be provided to completed by our second meeting.
When does coaching end?
After your branding direction is determined, your branding guidelines are applied to all your tradeshow collateral and booth and you are clear on how to proceed the last weeks before the show we will end our time together. I will see you at the show for follow ups and to see it all come together!
What if I am unhappy with the training?
I would never want you to be unhappy! If for some reason you are unsatisfied after the first 30 days I will retain $300 to end services. You will be refunded the remaining amount paid to date.

Get started now!