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Brand AWE-thentic!

Create an brand that is true to you for your tradeshow debut!

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Does this sound like you?

- You are unsure about your brand image and how to present your brand?

- You are not sure if you have a consistent, recognizable brand?

- You need assistance assessing your current brand and pulling it all together to make a strong brand statement and attract the right audience?

- You may be thinking about exhibiting at a trade show or you are an exhibitor and not sure how to design your presentation.

Well together we can create a solid brand and get AWETHENTIC!

What if you could have a course that teaches you how to effectively brand your business and present your brand clearly and authentically?

What if this course also helped you create a clear brand statement for your next trade show?
You are in the right place!
This course is for artists who license and/or sell their art and are potential or current exhibitors interested in building a brand or refreshing their current one. Great for art licensing/commercial artists interested in uncovering their aesthetic, story, and developing a visual identity that they are proud of whether they are exhibiting or not. Use the trade show tips to get ahead and have a clear plan for your future show.

***In this course you will not only develop your branding statement for the show but holistically develop your brand identity and create one that is authentically true to you.

BRAND AWE-THENTIC, a self-paced, ONLINE CLASS. Use this effective design PROCESS to DEVELOP a CLEAR and AUTHENTIC BRAND IDENTITY that communicates a COHESIVE MESSAGE to the right people AND DETERMINE A CLEAR BRAND STATEMENT for YOUR SHOW!

Build an "AWE-thentic" brand. This course will help you to:

  • Using branding exercises, design techniques and worksheets you will assess your current brand and develop a cohesive design direction for your brand
  • tap into who you are, your message and your aesthetic to create the foundation of your brand
  • create a BRANDING STYLE GUIDE that will provide you with guidelines to design your brand identity: marketing collateral, posts, ads, newsletter template, website, graphics and more!
  • learn how to create a CONSISTENT MESSAGE that resonates with the IDEAL CLIENT
  • includes a BONUS VIDEO on the process of making a LOGO
  • includes an Illustrator template to create your branding guide
  • audit your current brand to see what is working and where you want to go
  • get in touch with your GOALS and your VISION
  • assess your work and CURATE YOUR PORTFOLIO to align with your goals
  • evaluate your AESTHETIC and identify your style
  • identify who you want to target and why
  • worksheets and video tutorials are provided

ALSO You will DEVELOP an "AWE-thentic" BRAND for your TRADE SHOW:

  • In the later part of the course you will implement the assessments and the branding guide you have made to concept your booth design
  • see CASE STUDIES and get tips on making your presentation cohesive and authentic
  • includes a TIP SHEET and RESOURCE guide
  • See my story and how I designed my booth presentation from CONCEPT to FINAL


COURSE MODULES:

WELCOME:
Intro

MODULE 1:
Branding Fundamentals
What is branding and why is it important for my trade show?
Let's talk goals

MODULE 2:
Auditing your current brand

MODULE 3:
Portfolio deep dive

MODULE 4:
Getting to know YOU
Getting to know your customer/client & identifying them

MODULE 5:
Discovering your design aesthetic
Developing your style

MODULE 6:
What is a style guide?
Developing your branding style guide (includes template)

MODULE 7:
Applying the guidelines and developing your brand identity & message

MODULE 8:
Applying the guidelines and developing your trade show presentation

BONUSES:

  • Includes video demo on how to design a logo
  • Tip and resource for branding and exhibiting
  • Illustrator template for your branding guide

Gain CONFIDENCE in your brand by building one that is truly an expression of you.

Create a RECOGNIZABLE, CLEAR BRAND that buyers will easily know what it is you do and have to offer. IDENTIFY your IDEAL CUSTOMER.


Your Instructor


Jeanetta
Jeanetta

Jeanetta Gonzales is a Los Angeles based designer, artist and coach for Creatives. She is a champion for artists, coaching fine artists and surface designers to bring out their passion for art-making and guiding them joyfully in their careers. She is a veteran graphic designer with expertise in packaging, branding and advertising for companies such Mattel and Disney and works as an illustrator, licensed artist and surface designer creating designs for apparel, stationery, greeting cards, housewares and more. Jeanetta speaks at conferences, teaches workshops and classes at Los Angeles art and design colleges and writes for popular blogs. She has expanded her in-person events onto the online arena, teaching artists all over the world.


Class Curriculum


  Welcome
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  Module 1: Branding Fundamentals
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  Module 2: Auditing
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  Module 3: Let's Access your Portfolio
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  Module 4: Getting to Know YOU & your Ideal CLIENTS
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  Module 5: Your Branding Guide
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  Module 6: Branding Style Guide
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  Module 7: Your Brand identity
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  Module 8: Creating your Trade Show Design
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  Bonus: Tips, Strategies & Resources for Branding and Exhibiting
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  Bonus: Demo Video on Designing a Logo in Illustrator
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Frequently Asked Questions


When does the course start and finish?
The cart opens on February 13th and is sold for 3 weeks. It is self paced and should take you 1-3 weeks to complete.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to Brand AWE-thentic for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
All sales are final. Refunds will not be issued.

Get started now!