Does this sound like you?
- You are unsure about your brand image and how to present your brand?
- You are not sure if you have a consistent, recognizable brand?
- You need assistance assessing your current brand and pulling it all together to make a strong brand statement and attract the right audience?
- You may be thinking about exhibiting at a trade show or you are an exhibitor and not sure how to design your presentation.
Well together we can create a solid brand and get AWETHENTIC!
if you could have a course that teaches you how to effectively brand
your business and present your brand clearly and authentically?
What if this course also helped you create a clear brand statement for your next trade show?
You are in the right place! This course is for artists who license and/or sell their art and are potential or current exhibitors interested in building a brand or refreshing their current one. Great for art licensing/commercial artists interested in uncovering their aesthetic, story, and developing a visual identity that they are proud of whether they are exhibiting or not. Use the trade show tips to get ahead and have a clear plan for your future show.
***In this course you will not only develop your branding statement for the show but holistically develop your brand identity and create one that is authentically true to you.
BRAND AWE-THENTIC, a self-paced, ONLINE CLASS. Use this effective design PROCESS to DEVELOP a CLEAR and AUTHENTIC BRAND IDENTITY that communicates a COHESIVE MESSAGE to the right people AND DETERMINE A CLEAR BRAND STATEMENT for YOUR SHOW!
Build an "AWE-thentic" brand. This course will help you to:
ALSO You will DEVELOP an "AWE-thentic" BRAND for your TRADE SHOW:
What is branding and why is it important for my trade show?
Let's talk goals
Auditing your current brand
Portfolio deep dive
Getting to know YOU
Getting to know your customer/client & identifying them
Discovering your design aesthetic
Developing your style
What is a style guide?
Developing your branding style guide (includes template)
Applying the guidelines and developing your brand identity & message
Applying the guidelines and developing your trade show presentation
Gain CONFIDENCE in your brand by building one that is truly an expression of you.
a RECOGNIZABLE, CLEAR BRAND that buyers will easily know what it is you
do and have to offer. IDENTIFY your IDEAL CUSTOMER.
Jeanetta Gonzales is a Los Angeles based designer, artist and coach for Creatives. She is a champion for artists, coaching fine artists and surface designers to bring out their passion for art-making and guiding them joyfully in their careers. She is a veteran graphic designer with expertise in packaging, branding and advertising for companies such Mattel and Disney and works as an illustrator, licensed artist and surface designer creating designs for apparel, stationery, greeting cards, housewares and more. Jeanetta speaks at conferences, teaches workshops and classes at Los Angeles art and design colleges and writes for popular blogs. She has expanded her in-person events onto the online arena, teaching artists all over the world.